We Are Unique!!
TCA adds a personal touch to the college recruiting process. It is a recruiting service dedicated strictly to cheerleading student-athletes. The founder and agents of TCA realize from personal experience, how difficult it is for athletes to be noticed. Therefore, after competing, coaching at the collegiate level, the founder and agents of TCA decided to use their experience to help other Athletes achieve their dreams. By focusing strictly on cheerleading, TCA develops a personal relationship with both its athletes and the college coaches. The company’s focus on cheerleading also allows the service to find and maintain the highest quality marketing techniques available.
In addition, the founder and agents of TCA solicit athletes only in sports in which they are knowledgeable. Additionally, they take the time to watch film, research, and interact with numerous college coaches in order to know the skills an individual must possess to be a college athlete at their program. The founder and agents dedicate themselves to knowing what types of student-athletes can be successful at the different levels of intercollegiate competition.
TCA sets itself apart from other recruiting services through its approach to marketing. The company is not just a recruiting service; it is a matching service that caters to its athletes and the college coaches. Other services mail mass numbers of uniform resumes to colleges and universities across the United States, neither personalizing their mailings nor determining whether the athletes have any chance of competing academically or athletically at the schools. Moreover, they do not inquire whether the schools have the academic programs that the athlete is seeking or whether the student-athlete would fit in to the scheme of the college. The packages offered by TCA allow the student-athlete to choose several universities that she might want to attend. The service also researches other schools and interacts with the athlete to send information to colleges where the athlete can actually compete. With other recruiting services, college coaches receive mass resumes of individuals that are not able to compete for their school; therefore, they disregard all information sent from these companies. College coaches realize that TCA is different. The coaches save time and energy by relying on TCA recommendations because the resumes they receive are of viable recruits.
Finally, TCA is a unique organization because it acts in a two-way partnership with the student-athlete. The company sends information to colleges, but it also provides the student-athlete with academic and athletic information and a proven method of keeping statistics. Furthermore, unlike other recruiting agencies, TCA is much more than simply an on-line service. Although the company will advertise and provide information on-line, its main method of contacting student-athletes and college coaches is through personal appearances, letters and presentations. TCA not only takes a more personal approach to marketing, it also guides the student-athletes through the recruiting process and provides the information that college coaches need
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